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Off-Page Strategies and Why They Are Important for Businesses to Flourish

Off-page SEO

Businesses striving to establish a robust online presence are quick to implement Search Engine Optimisation (SEO) solutions. It helps significantly improve the quantity and quality of website traffic from a search engine to a web page. While on-page SEO focuses on optimising individual web pages, off-page SEO plays a key role in increasing a website’s authority and visibility as well. For businesses to hold a commanding presence online, they need to venture beyond the boundaries of their website and make a better impact across the vast internet domain. Businesses first need to better understand the concept of off-page SEO along with its benefits and key strategies it has to offer.

Off-Page SEO Matters

Off-page optimisation is used to help search engines better understand what users think about their website, products, and services. It is a method that involves conducting activities on other websites like content marketing, social media marketing, and link building, to name a few. These processes act as external signals that search engines use to gauge a company’s authority and trustworthiness. These two factors, authority and trustworthiness, greatly influence the search rankings. Some of the external signals that help establish this include brand mentions, positive reviews, social media engagements, and quality backlinks.

The concept behind off-site SEO is that the chances of the search engine viewing the website as authoritative are higher if other websites endorse and reference the content. Search engines greatly value these endorsements and use them as a parameter in SEO ranking. It follows a simple formula: the better the quality of the backlinks, the higher the website rankings in the results.

Off-page SEO also involves efficiently monitoring and managing the brand’s online reputation. By responding to brand mentions, customer reviews, and feedback, businesses can organically increase their brand visibility and credibility among search engines and users.

Another method to increase website visibility and significantly improve the website’s authority is by leveraging social media marketing. This technique helps better engage and interact with customers, leading to more website visits, longer sessions, and even higher conversion rates.

The Advantages of Adopting Off-Page SEO Practices

The benefits of using off-page SEO practices go beyond mere website rankings. Developing a strong off-page strategy enhances a web page’s online authority, credibility, and trustworthiness. In essence, it helps enhance the website’s visibility to a broader audience by increasing its digital footprint. All in all, this practice leads to increased search engine rankings, better brand visibility, and an enhanced flow of organic traffic.

Mapping Out the Essential SEO Strategies

Having explored the benefits of off-site SEO optimisation, the next step is to delve deeper into understanding some of the effective off-page SEO techniques that can be used to achieve this.

Link Building

Link building is one of the pivotal techniques used in website ranking. Businesses need to create a robust link-building strategy. They can achieve this by obtaining good-quality backlinks from high-domain and authoritative sites.

Social Media Engagement

Businesses must actively engage with their target audience using a myriad of social media platforms. The trick is to effectively use social media as a medium to boost content, strengthen brand awareness, and captivate a larger audience.

Influencer Marketing Technique

Collaborating with a range of relevant influencers and industry-specific key leaders is another great approach to helping increase the brand’s reach and credibility.

Online Brand Mentions

Businesses need to monitor and cultivate positive mentions of their brand across the web. This helps reinforce their online reputation. The mentions can be on a social media post, a blog, a review, or even on an online forum. These organic mentions lead to brand visibility and growth. Additionally, it is important to remember the platform the brands are mentioned on. A mention in an industry-specific blog or well-renowned publication carries more weight than a small reference made in an unsubstantiated online forum.

Content Marketing

Create organic, relatable, and shareable content that commands social media attention and attracts backlinks. Know more about Digitally Scrambled’s content marketing services in Goa.

In the multifaceted domain of SEO, understanding and successfully implementing effective off-site techniques are indispensable for businesses aiming to thrive in today’s ever-evolving digital landscape.

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What Is Off-Page SEO and Why Does It Matter?

Off-page SEO 1

Search engine optimisation (SEO) and keywords have become crucial tools for businesses looking to improve their online visibility. While on-page optimisation is important, off-page optimisation is equally essential for building a website’s authority and credibility. This involves creating backlinks to the website from other sites to enhance its visibility and search engine ranking. However, the process of off-page optimization can be complex and requires expertise to develop a network of high-quality backlinks from reputable sites. In this context, it is important to understand the significance of off-page optimisation and its role in a comprehensive SEO strategy.

What is Off-Page SEO?

Several key factors can increase the traffic to your website and help improve its ranking on search engine results pages. Off-page SEO is a technique that involves optimising a website’s visibility on search engines through activities that occur outside of the website. These activities can include link building, social media optimisation, and content marketing.

Search engines take into account many factors when determining a page’s ranking. For example, if you post blogs on your website and successfully interlink them, this can help improve your website’s ranking on search engines, resulting in more organic traffic and potential customers. The same goes for off-page blogs that are interlinked to your website. An off-page SEO strategy is an integral part of any successful digital marketing campaign. Link building is an effective off-page SEO strategy and is a major ranking factor on search engines like Google. Google’s algorithm, PageRank, considers a page’s backlinks for both quantity and quality. Therefore, a successful off-page strategy complements on-page SEO efforts and adds credibility, trustworthiness, and authority to your website’s domain.

How Does It Work?

One of the ways to generate traffic for a website is by implementing effective strategies and actions. On-page SEO involves optimising elements on your site, such as content and meta tags. On the other hand, Off-page SEO involves activities that take place outside of your website.

Link Building

When other web pages link to your website, search engines view it as a vote of confidence and consider your content to be unique and valuable. Link building is a representation of quality and authority, and it has a greater impact than having numerous low-quality links.

Social Media

Having a strong presence on social media not only helps you expand your audience but also plays a vital role in Off-page SEO. When your content is shared and saved on different platforms such as Facebook, Instagram, or LinkedIn, it shows that it is relevant and popular. Search engines consider this as proof of your website’s authority and rank it higher in search results. Learn more about our social media marketing services in Goa.

Brand Mentions

When your website is mentioned on social media or other web pages, search engines view it as a sign of credibility. This can include blog posts, online reviews, or other types of mentions. It can improve your overall ranking and increase your visibility online.

What Is the Importance of Off-Page SEO?

To enhance your website’s visibility on search engine rankings, it’s vital to attract relevant traffic and encourage authoritative sites to link back to your brand’s website. This not only optimises your website’s ranking but also enhances your brand’s reputation and credibility. Moreover, having more inbound links from reputable sources can create more opportunities for conversions, thereby augmenting the likelihood of turning visitors into customers.

The internet is a highly competitive space, with a plethora of websites competing for top rankings. Language processing and machine learning algorithms are used by search engines like Google to determine the best results based on what a user is searching for, such as “best digital marketing agencies in Goa.” The higher a website ranks, the greater the likelihood of it being clicked on. Therefore, having high-quality inbound links from authoritative sources can be an effective strategy to improve visibility and surpass the competition.

Off-page SEO is an essential element that plays a significant role in deciding the position of your website in search engine results. The more authoritative and trustworthy your website appears to be, the higher it is likely to rank. A robust off-page SEO strategy helps establish your website as an authority and a reliable source of information, which not only attracts more visitors but also builds long-term credibility with both users and search engines. Off-page SEO extends your website’s online visibility beyond its digital boundaries. It helps you reach a broader audience and increase organic traffic to your site by using techniques like link-building, social media signals, and mentions.

Off-page SEO is a vital aspect of digital marketing that can positively impact user trust and website authority. By strategically building links, leveraging social media, and cultivating online mentions, you can not only boost your search engine rankings but also establish your website as a trustworthy and authoritative resource. Remember to focus on quality rather than quantity when it comes to building links, and always aim to provide relevant and impactful content for your users.

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How to Manage and Optimise Local Listings for SEO

Local Listings

With the digitisation wave taking over, businesses have begun increasingly adopting technologically advanced solutions to better understand customers and encourage in-store footfalls. A successful digital strategy involves the seamless management and optimisation of local listings. One such key strategy is using SEO to increase a business’s online visibility. Any business that possesses a brick-and-mortar location or represents a geographic area can benefit from using local SEO. These local listings are a business’s online profile, encompassing essential details like name, contact details, address, operational hours, and so on. These details are displayed on search engine results and directory websites. Businesses need to maintain the accuracy and consistency of their information. This helps customers obtain relevant information using search engines like Google that will populate the data.

Creating a Google Business Profile (GBP) also called Google My Business (GMB) is easy to create and use while also being free of charge. With a verified GBP, the business will appear in the Google Map Pack or Google Local Map Pack search results. Upon conducting a local Google search, it places the business in a prominent position. Here, the business will be listed, and the map will display the location marked with an icon.

In addition to Google, there are a myriad of other location-based listing platforms available, like Justdial, IndiaMart, and Zomato, to name a few. Depending on their popularity, location-based platforms help increase visibility and influence consumer decisions.

Effectively Optimising and Managing Local Listings

Simply put, local listings act as a digital front for the business. However, setting up a GBP for an organisation is just the first step to carving a niche in the digital space. It also involves ensuring information accuracy, updating information, and engaging with reviews. As customers leave reviews, engagement with those reviews can positively impact local search rankings. In addition to boosting a business’s credibility, positive reviews also play an important role in increasing visibility in search engine results. Google also accumulates and combines reviews from third-party sources and consumer diaries. Businesses must engage on other relevant platforms as well in order to increase and maintain ranking.

As users continue to interact with the search result and engage with the customer reviews, they learn more about the organisation they intend to conduct business with. It helps users access external social profiles as well. The results displayed are an amalgamation of content that is user-generated, Google-powered, and business-provided.

Use Engaging Visuals

Organisations also need to add photos and in-store products in tandem with inputting the organisation’s basic information in a local listing and the continual updation of this listing. Visuals are a key component that helps organisations tell their brand story as well as help consumers better understand their offerings. It helps consumers make better-informed decisions before making a purchase. Images associated with each item can help grow user engagement. Interaction with the particular listing boosted by an image can lead to consumers investing in the brand over other competitors in the market.

Businesses can also highlight certain products of choice available in the store. These products can be on promotion, a novelty in the market, or popular.

These efforts and basic information form the foundation for local SEO strategies. The next step that is extremely crucial to putting the business on the map and dominating local searches is directing efforts towards the website and boosting its overall online presence. Make sure to use local keywords and content to strengthen local SEO. Conduct keyword research to pinpoint valuable local keywords. Use this information to formulate localised blog content and landing pages to cater to the target audience.

Implementing Local Business Schema Markup

Local business schema is a type of structured data markup code and a significant ranking factor. This code, when added to the website, helps search engines identify the type of organisation and its offerings. The site should be regularly updated to check for any more schema opportunities. Businesses with outlets should create a separate page for each location. This helps optimise local search visibility. Implement local keywords in the website content and meta tags as well. Incorporate Google Maps into the strategy for better search engine recognition and user experience.

As the digital marketing landscape continually evolves, a robust, local SEO strategy is imperative to maintain a leadership position in the industry. Build a strong base of lasting connections with the local community by embracing the power of local SEO.

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How To Get Reviews For Local SEO

how to get local reviews for business

Having a strong online presence in the local community is a key factor in achieving business success. Local SEO is crucial for any business that wants to rank higher in search engine results. One of the best ways to get reviews is by developing a strategy that encourages customers to leave feedback. Moreover, it is important for businesses to respond to customer reviews in a timely manner. A successful way to have regular and potential customer interaction is to have a complete and accurate Google Business Profile. With a Google Business Profile, you can generate user interactions, such as ratings and reviews from active customers, which is a crucial part of any local SEO strategy.

Whenever you need to search for something, like a resort or salon, the first thing to look for is its authenticity through reviews and ratings. Reviews play an integral role in any business, establishing its authenticity and reliability. With the advancement of technology and the progressive digital age, online reviews play a huge role in the decision-making process for any consumer. Hence, it is important to get great reviews and reviews of any kind. In the case of a business, not just positive but negative reviews also play a huge role, as they make your brand visible and credible. Let’s explore how, as a business, you can get reviews for local SEO.

Why are Reviews Important?

Nowadays, having a strong online presence is a crucial aspect of running a successful business, unlike 20 years ago. Effective SEO strategies are the key drivers behind the surge in organic traffic and the rapid growth of new businesses. For local businesses to establish trust and credibility with potential customers, positive reviews are essential. They also help businesses rank higher in local search results since search engines prioritize businesses with good reviews. Online reviews are crucial for local SEO. Positive reviews improve search engine rankings, online visibility, trust, credibility, click-through rates, and sales. Reviews validate the quality of your business and provide valuable information to search engines. To leverage reviews for local SEO, optimize your online presence and focus on review acquisition and management.

In this fast-paced digital age, there are some disadvantages that come with the high competition as brands may become lost among a long list of similar businesses. However, one way for a brand to stand out from its competitors is through customer reviews. Reviews are a free and effective way to increase recognition for your brand. They also demonstrate your business’s reputation and level of dedication to customer service. It’s not just positive reviews that matter for a business, negative reviews also provide an opportunity for them to demonstrate their customer service skills and how they handle difficult customers. Customers understand that sometimes things may not go as planned, but the way a business deals with disappointed customers shows their patience, dedication, and ability to handle criticism.

How to Get Reviews?

It’s important to strike the right balance between requesting reviews and overwhelming customers with requests. Now the main question here is how can you get reviews for Local SEO.

Known Sources

A great way to source reviews is from your known people who have tried and tested your brand. It could be people you know, long-term clients, regular customers, colleagues, business partners, silent partners, or just someone you know from work. The only major thing you might have to do here is ask for the reviews in any way you are comfortable with as this solely depends on your relationship with them and what kind of strategy you like to follow for asking for reviews. Make sure to be polite and courteous when you ask for reviews. Additionally, offer an incentive or reward for leaving a positive review as they are taking out their time. Finally, make sure to follow up and thank them for their review.

The most important thing to keep in mind is that Google does not allow non-customers to leave reviews in order to eliminate spammers and profit-based companies that are creating fake pages to grow their business so here your customers and clients will make a huge impact. Meanwhile, Facebook does not limit reviews from non-customers, so your colleagues and personal contacts can contribute to brand reviews but don’t ask them to lie, because authenticity is an important brand principle and the foundation. Ask the reviewer to elaborate on your integrity, professionalism, and brand experience.

Reaching Out

One of the most effective ways to get reviews for your website, brand, or business is to reach out to people you already know. You can do this by calling, texting or emailing them. When asking for reviews, it’s important to thank your customers first and make the request politely as a favour. You can also create Google Forms to get more detailed and specific feedback and send them via email, text, or social media platforms such as Instagram and Facebook.

Be Indirect

Encouraging people to leave reviews without explicitly asking them can be achieved by sharing your business and brand reviews on your socials. One way to do this is by highlighting your recent positive reviews and showcasing your brand value through brand stories on Facebook and Instagram. This approach can motivate your customers to share their experiences, which can further increase your business’s online presence.

It’s crucial to keep in mind the importance of personalizing review requests and providing a human touch to the interaction. This can prevent any potential concerns from becoming public reviews, preserving the business’s reputation. It’s also important to be respectful of customers’ time and avoid being bothersome with follow-up requests. When businesses review requests thoughtfully and considerately, they can generate leads, benefit from SEO, gain customer insights, and improve their image and conversions.

Looking for SEO services in Goa? Connect with Digitally Scrambled today.

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Nourish Your Marketing Strategies with Evergreen Content

evergreen content

The Internet today is fast becoming the global means of instantaneous communication and access to information. As a result, the digital landscape is constantly changing. Thus, retaining relevance and accuracy, irrespective of the permeation of new information, is crucial for success. Evergreen content is a concept where content maintains its relevance and readership long after it has been published, driving significant traffic to a website. This type of content demands very little updation, if at all, as it is not tied to specific trends or events that continually change. A few examples of evergreen content topics are ‘How to tie a shoe’, ‘Beginners guide to managing your personal finances’, ‘Top 20 social media influencers of 2020’, and so on. 

Revolutionise Your Marketing Efforts

Creating evergreen content plays a key role in content marketing strategies and requires a specialised approach as opposed to other types of content. When it comes to creating evergreen content, there are certain parameters to keep in mind.

  • Focus on topics that provide useful and relevant content to the readers, in the years to come. This implies selecting topics that are timeless and do not require constant changes year after year. Such type of content can attract new readers as well.
  • Use a conversational tone and information that is easy to understand. This type of content should be written in a way that is easy to read and digest so that readers can quickly grasp the key concepts and retain the information.
  • Utilise different types of media to keep your content fresh and engaging. Evergreen content can be repurposed into different formats, such as videos, infographics, or even podcasts. This is done to increase the reach and appeal to different target audiences who may not have found your content otherwise. 
  • Regularly update the matter previously uploaded. While evergreen content is expected to be long-lasting, it still needs to be updated from time to time to ensure that the information it contains is accurate and up-to-date.

Unlock the Power of SEO

Evergreen content needs to be SEO optimised in order to drive blog or website traffic. Search engines are constantly on the lookout for high-quality and accurate content that provides value to its users. This value is created by ensuring the information is from a reliable source that can be searched for and used over time. The evergreen content pieces that are optimised for search will gradually increase the number of clicks and visitors. In essence, evergreen SEO content opens the doors to a flow of potential customers, creating a revenue stream. 

Promoting Sustainability

SEO content is also sustainable. Primarily, most of the resources used at the beginning of creating the content are reliable and require little to no updation over the years. Evergreen content is bound to perform over the years without the need for repeated monetary investments. Moreover, high-quality content stimulates conversations that can turn into potential customers. 

Link Magnets

Another critical component of SEO content is that it attracts backlinks. These links create a channel from your website to other websites, a critical component of SEO. 

Premium-quality backlinks from reputable websites signal search engines that your website is a valuable resource, thereby boosting your search engine rankings.

Evergreen content is an essential part of any content marketing strategy. By providing valuable evergreen content, you can attract and retain readership, establish yourself as a trusted source in your niche, attract backlinks, boost your search engine rankings, and increase the reach and visibility of your content across multiple platforms and media types. Incorporate evergreen content in your content marketing strategies to ensure traffic and engagement growth with the passage of time.

To know more about our content marketing services, get in touch with us today.

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Organic Content for Successful Brand Awareness

Organic Content for Successful Brand Awareness

Brand awareness is a crucial component of any successful marketing strategy. A brand that is well-known and trusted by customers is more likely to have higher sales, customer loyalty, and market share. However, with so much content available online, it can be challenging for businesses to stand out and capture the attention of their target audience. That’s where organic content plays an impactful role in a brand awareness strategy. By creating high-quality, informative, and engaging content your business can resonate with its audience and put your brand in the spotlight.

Importance of Brand Awareness

Brand awareness refers to the level of familiarity that consumers have with a brand’s products or services. Not only is brand awareness a vital aspect of marketing but it also affects sales, customer loyalty, and market share. To measure brand awareness, visibility and recognition are the two most important factors. Additionally, brand awareness contributes to the value of the products and services that a brand represents, as well as enhancing brand equity.

Role of Organic Content in Building Brand Awareness

One of the most effective ways to promote your brand is through your audience. Brands can be promoted effectively through social media marketing and influencer marketing. By using social media marketing, you not only reach new audiences but also elevate the experience of your existing target audiences. Your brand awareness strategy must begin with a focus on your audience’s experience, as fans of your products can advocate for your brand in a way that no one else can. 

A great brand awareness strategy not only creates a tight community but is a great way to generate word-of-mouth buzz. By combining positive brand sentiment with high brand recognition through organic content, you can create a tight community that will vouch for your services and your brand. But what is the right approach to making a good brand awareness strategy?

Organic Content Strategies for Successful Brand Awareness

There are several proven organic content strategies for successful brand awareness:

Prominent Social Media Presence

Establishing your brand and increasing brand awareness requires a strong social media presence. To achieve this, you need to identify the social media platforms which your target audience use the most and create engaging content, such as images, videos, infographics, or other content to capture their interest. Responding to your followers’ comments, answering their questions, and sharing user-generated content is also very important. Additionally, social media advertising can be an effective way to expand your reach and promote your brand to a wider audience.

Establishing your Brand through Blogging

An effective way to establish a brand is to blog. By blogging, businesses can identify topics that their target audience will find useful and relevant. This not only attracts visitors to your website but it builds trust with your audience. A brand can gain value from creating informative content that answers general questions. In addition to increasing website visibility and engagement, optimising blog posts for search engines can increase traffic. Getting your business in front of new audiences can be done by guest blogging on other industry websites.

Fine-tune your Brand Voice

To build a strong brand identity, it is vital to have a consistent brand voice across all channels. Defining your brand’s personality and tone of voice ensures consistency across all channels, including social media and the brand website. It is also important to use messages and language that resonate with your target audience. By establishing an emotional connection with your audience, you can differentiate yourself from your competitors. It is possible to establish a strong brand identity if you stay true to your brand values and personality.

Visual Impact through Social Media

The visual content you create will capture your audience’s attention better than the text-based content you create. Using high-quality images and videos is crucial to creating a noticeable impact on social media. In this way, you can make your social media presence stand out from the crowd. A consistent visual style and colour scheme that resonates with your brand create a cohesive brand identity. The use of user-generated content, like testimonials, is one of the best ways to get new customers. It is vital that businesses take advantage of social media posts created by customers to win over new customers, build a brand’s reputation, and gain new customers.

Power of Networking

It is important to network to create successful brand awareness. Networking is not only a powerful tool for building relationships, but it also helps expand your brand’s reach to potential audiences. By networking with industry influencers, your brand can become more visible, and you can establish an authentic brand image. In addition, social media is an excellent way to leverage influencer marketing and promote your brand to their followers.

To build brand awareness, it is essential to produce organic content that provides value and context for your target audience. Content that meets the needs and interests of your audience can be created by taking these factors into consideration. The more valuable and relevant content you deliver to your audience, the more trust, credibility, and loyalty you can establish. This will result in increased brand awareness and engagement for your business.

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Tips for Writing Effective Email Subject Lines

Email Subject Lines

Apart from social media and websites, emails have become an important part of everyone’s lives. Not only do they execute all kinds of professional conversations, but they are also a source of staying abreast about everything else that is happening in the world. From product launches to sharing stories and even finding information about that really cool sale, emails can do it all! However, with the overload of information that most inboxes find themselves in, it is easy for some emails to get sidelined. Whether you are trying to find a job, do some lead generation or reach an audience, your email’s open rate entirely depends on your email subject line. An effective subject line is a key to piquing your reader’s interest and here are some tips on how to do it right:

1. Keep it Crisp and Urgent

A good subject line can be read in its entirety in the inbox itself. It has to be short, devoid of any filler words (“hello”, “good morning”, etc), and to the point. A desktop inbox reveals around 60 characters and a mobile inbox shows around 30, so saying what you want to in about 6-8 words should be the goal. Along with that, try to use words that convey urgency, especially if your email is promotional. For instance, saying “event xoxo ends in 3 days” is better than saying “event xoxo happening now”. The same can work even when you are looking to send cold emails or trying to catch the eye of a potential employer. Reread the subject line to pick up on those words that you can easily do without.

2. Make sure it is Relevant

A newsletter email thrives on relevance and so should its subject line. Depending on your brand’s domain and target audience, it is important to ensure that the subject of your email is something that’s happening around the same time. If a celebrity’s makeup look goes viral, an email sent out a month later about the products they used may not be very useful. Even if you do put it in an email sent a month later, the celebrity should not be a part of your email’s subject line. A subject line that incorporates the talk of the town is sure to generate a higher open rate.

3. Add a Touch of Personalisation

This can really help, especially if you have a smaller audience to reach out to. The best example is cold emailing. Apart from making your reader feel like the subject is of interest to them, showing them that the email is about them / for them also works wonders. For instance, instead of saying “I can help you with content strategy”, saying “Camilla, want to discuss content strategy?” can make all the difference. Another example could be the newsletter for a travel company that says, “Aisha, here are 5 European autumn destinations for you” instead of “Top 5 autumn destinations in Europe” will have a higher open rate.

4. Don’t make it Spammy

An honest email will get more loyal subscribers than a dishonest one. Click baits are a big no, regardless of how desperate you are. Starting a sentence in the subject line and ending it in the body will only force the reader to open the email. While this still leads to positive results for you, there is a high chance that your reader will be annoyed, especially if the email doesn’t live up to its expectations. Try to make your subject line efficient so it effectively and honestly summarises your email while also not sounding too verbose or spammy.

5. Keep Filtering your Email Subject Line

If you have ever skimmed through your inbox, you will know how fast you really do it. So keep in mind that you are writing it for an average reader who scans their mailbox within seconds. This means your subject line has to stand out. The best way to do it is not by using all CAPS, but by picking the right words. For example, instead of saying “What’s happening in the stock market?”, saying “Why is ITC up 40% today?” will grab more attention. While your email can still talk about the entire stock market, it promises the reader this one specific stock that they might be curious about too. Rereading your subject line until your brain is mush can really help you filter the words and refine their language in order to make it more attention-grabbing.

6. Ask your Email readers to do something

You want your readers to open your email. So start your subject line that points in the same direction. Instead of asking them directly to “click on the email”; focus on other action words such as “Hike through the Himalayas”, in place of something like, “A Himalayan adventure”. This creates a sense of excitement and encourages the reader to open the email.

7. Try to add Humour

A good joke is always the best way to connect with your audience. It creates a sense of casualness and friendship instead of just conveying to your reader that you mean business. A light-hearted subject line that is relevant to the current news and events can really enthral your reader.

The best subject lines only come with time and experience. The more you understand your audience and your goals, the easier it gets to communicate. Trying to build your presence is crucial to growth, but the real open rate depends on the connection that you build with your readers. A subject line that sounds rushed, spammy, fake, too pushy, and too promotional will obviously fail to connect with your reader. Whereas, a subject line that sounds confident, funny, concise, and light-hearted will feel like an email from a friend. So the next time you sit down to send out an email, spend just as much time on its subject line as you would on its body.

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Why is Guest Posting important for SEO

Guest Posting

SEO has come a long way in helping individuals and organisations build their online presence and reach their audience through various means. As an inbound marketer, there will always be a newer facet to explore in order to scale those page rankings on the search engine result pages (SERPs). Among others, some of Google’s main parameters for assessing page rankings are links, sitemaps, and keywords. One of the more recently popularised ways to hit your SEO goals is guest posting. It helps expand your and the contributor’s reach to a broader audience. Here are some reasons you should deep dive into the world of guest posting, either as a blogger or a brand looking to be more relevant in their field:

What is Guest Posting?

Guest posting or guest blogging is the act of contributing blogs, by an individual to another individual’s/ company’s website. The writer does so in order to boost the PR and marketing goals of the organisation and its own brand as well. While it helps the target organisation meet its marketing goals and reach its audience, it also helps the contributor get more exposure and audience for their content. This is achieved through a backlink to their website on the collaborating organisation’s website.

This is how it works:

Person X is the guest blogger who offers to write a guest post for person Y’s website’s blog. While person Y gets a keyword-rich, high-quality, value-rich, and authentic blog for a particular topic, person X gets a backlink to their account on person Y’s page. This way, person X will have more authority among a certain audience because they have written for person Y, who is pretty well-known, and person Y will have more relevance among their audience because person X has published on their blog.

How can guest posting help you with SEO?

Guest posting is a magical tool in the world of SEO and if used right i.e. with plenty of patience and research to back you, it can reap immense benefits. The end goal of an inbound marketer should be to provide high-value, honest content to your client’s audience. While guest posting without looking into the guest blogger can lead to spammy, insufficient content that can hurt your SEO, a diligently researched, reliable one can boost it exponentially. If done right, here is how guest posting can benefit your SEO goals:

1. Pumps up that organic traffic

The best kind of audience on your website is organic. However, it’s also the more difficult one to get. Organic traffic is made up of visitors who stumbled upon your website for a particular keyword. For this to happen, your website needs to nail the SERPs ranking, have a rich density of essential keywords, and a whole ton of good backlinks. A guest post could bring all of it to your website. For example, if you ask a renowned chef to talk about the importance of tadkas in Indian food on your restaurant’s website, it will hold more value than if it was written by a content writer in Goa. Moreover, the article’s backlinks will further drive up traffic to your website.

2. Traffic that converts

Guest posting increases your website’s relevance to the community and your audience. The chances that a visitor will buy your product are higher when they come across a celebrity guest post on your page. Guest blogs have shown not only increased organic traffic but also a higher conversion rate with regard to website visits. For the individual contributing their content to another website, will further expand your target market. So not only will the collaborating organisation have higher traffic, but so will you, as the contributor.

3. It will increase your audience

SEO isn’t limited to just your website. A well-made website can really boost those numbers on your other social media channels as well. This means, your followers on your Facebook, Instagram, Twitter, and other pages will also eventually go up. What’s more? A reliable, well-written guest post can further encourage the visitor to even become a part of your email list. This could in turn lead to a higher click-through rate and subsequently higher conversion rates. However, an email list with more subscribers doesn’t always translate to a higher conversion rate. You must ensure that you keep pushing out high-quality content that adds value to your target audience’s life.

4. The best way to establish authority

Guest posting can really help both the parties involved to establish authority. As a guest blogger, people will hold you in high esteem and find you relevant if you have posted to multiple websites. Your brand will have more authority if you have posted to websites that they already know and follow. A digital marketer will be taken more seriously if he/she has posted to popular websites associated with the field. Apart from that, if you are an organisation collaborating with a guest blogger,  their relevance and expertise in the field will help your website establish authority as well.

SEO can be a challenging concept to deal with, especially with its many branches and a multitude of possibilities. However, the best way to tackle and master SEO is by providing well-researched, informational, and valuable content, which, the best SEO agency in Goa can help. A blog backed by heavy research, a podcast with a celebrity from a particular field, or a guest post from someone relevant to your product’s domain are all examples of valuable and high-quality content. No matter how you choose to tackle SEO for your brand/client, providing visitors with value will always top the list. 

To know more about how Digitally Scrambled can help boost your SEO in Goa, Mumbai, and beyond, get in touch with us today.

 

 

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A Review Of The Best Blogging Platforms

Blogging Platforms

Blogging is to a business what bricklaying is to a building. It is time-consuming and demands patience but is so worth the effort! It is an essential business tool that can take your brand to new heights. However, choosing the best blogging platform can be a cumbersome task. Each platform comes with its own set of advantages and drawbacks. To narrow it down, some of the factors that can help you choose are your budget, skill level, monetisation opportunities, an uncomplicated user interface, and search engine friendliness. Here’s a review of some of the best blogging platforms to help make your choice easier.

  • WordPress – WordPress is statistically one of the most widely used blogging platforms in the world. It is an open-source software which makes its customisation easy. Not only can you pick or create your own themes, but also add essential plugins to give your blog that extra push. The WordPress platform is free and you can pay for any add-ons that may seem essential. Experts also recommend hosting your WordPress domain from Hostinger to give your blog page an edge. Hostinger is paid but can be a lot cheaper than other website builders. It can sustain a smooth website building experience. There are some downsides to hosting on WordPress for free. You will have to deal with ads, manage your own backup and security, and figure out how to build your own website from scratch.
  • WordPress.org or WordPress.com? – The original wordpress.org lets you create a self-hosted site. Its free version doesn’t include ads and is SEO-friendly. On the other hand, wordpress.com is a website where you can host your blog and pay for other features. That said, the free version comes with ads. Using wordpress.com can be much easier. However, it comes with many limitations. You cannot customise your theme, install plugins or put up ads to monetize your blog. Moreover, you cannot insert e-commerce getaways or membership websites, and your blog will always be at risk of being deleted by WordPress. For safer, independent hosting, it is recommended to build your own website with wordpress.org.
  • Wix – Wix is a web hosting software that allows small businesses to host their own websites. It has an additional Wix Blog App that allows you to incorporate a blog page into it as well. It has a free version and a paid version, and the latter allows you to build a full-fledged website with no coding skills. Setting up a website is quick and easy. On the other hand, a free Wix website comes with ads and limited third-party apps. Moreover, you cannot change your theme once you’ve installed it and Wix offers limited e-commerce features even in paid plans.
  • Blogger – Blogger was launched in 1999 and is one of the oldest blogging platforms on the internet. It is user-friendly and requires no coding skills to use. You can create your blog through your pre-existing Google account and it is completely free. However, Blogger comes with limited features. You cannot install plugins, have to depend on basic blogging tools and design options are limited. Moreover, it is regulated by Google that can take your work down without your permission. Blogs come with a free Blogger subdomain. A custom domain needs to be bought from a domain registrar if you want to go independent.
  • Squarespace – Squarespace is a website building software with an easy-to-use interface that caters to the needs of small businesses. You can have your own website and blog to create an online presence. Introduced in 2003, the software offers some gorgeous themes and separate domain names with HTTPS:// and e-commerce. It has various paid subscriptions, doesn’t have a free version and its features are limited to the platform.
  • Medium – Medium is like the Instagram of blogs. It’s an easy-to-use blogging platform where you can start posting once you’ve created your account. It’s free, but its domain name cannot be changed. Launched in 2012, Medium provides you with an audience and a pre-built platform. You don’t need to build a website or pay for your domain name. However, its design, audience and ads are all regulated by Medium and you don’t have a say in it. Moreover, you would lose your audience if you lost your page.

To conclude, it’s crucial to figure out your needs, goals and budget before zeroing down on a blogging platform. The ones mentioned above are all great and widely used by individuals around the world. It would be advisable to perhaps utilise more than one of these. For instance, you can alternatingly blog on both Medium, and say, WordPress or Squarespace. To find the best blogging platform, planning is key.