Google Adwords, now called Google Ads is a form of paid digital advertising that gives you the ability to display your ad on Google’s search results. For example, if you were to go to Google and type ‘Google Adwords Management Goa,’ you will likely see Google Ads right on the top with a small ‘AD’ logo beside the listings, before the actual search results begin. These ads have been written to appear when someone is searching for a specific phrase or keyword. When someone clicks on these ads, the advertiser gets charged for that click, which is why this form of advertising is called ‘Pay Per Click.’

When a performance marketing agency like Digitally Scrambled manages your Google Ad campaigns, there are two costs to consider. 

Management Fee – A fixed retainer fee that a PPC agency like we are charges for managing your PPC campaigns. This varies depending on the size of your brand, the quantum of products and services to run PPC ads for, the channels we will be targeting and more. 

Ad Spend – This is the cost that you are charged by Google and Facebook each time your ad is clicked on. As the advertiser, you can choose how much you wish to spend and you will be paying this amount directly to Google and Facebook, without our intervention. As the best Goa Ad agency, we’ll help you figure out the Cost Per Click (CPC) for each keywords, the search volumes for keywords and we will work to bring down the ad spend while giving you max ROI for your budget.

This entirely depends on the business you are in. When it comes to Adwords, a set of target keywords and phrases are selected. When these are searched for, it triggers ads to display. Bids are places for ad positions (i.e. whether your ad is the first one or the last to appear), and prices can range from a couple of rupees to a few hundred rupees. 

It all depends on how you wish to see your ads positioned, the competition there is for those keywords/phrases and more. As the best performance marketing agency in Goa and Mumbai, we monitor your campaigns in real time, every day, through the month. We pause ads that have a high CPC with a low conversion rate and accelerate those that are performing well; always ensuring that we’re making the best use of your ad spend while getting you the maximum ROI at the lowest cost per click. 

Click through Rate is a metric used to measure the success of your online advertising campaign. Essentially, it is the percentage calculcated by the number of clicks your ad gets divided by the number of times your ad is shown. 

Impressions are how often your ads are displayed on Google Networks while Ad Positions mean the order in which your ad appears in relation to your competitors ads. On computers, there are 3 ad positions and on mobiles, there are two. It is always our goal to have you on the #1 position for maximum keywords and phrases as these get the bulk of clicks and inquiries. 

Google is the best place to run Pay Per Click Ads. This is because customers are already in hunt mode – searching for your product or service. For example, only when someone actively searches for ‘Best Performance Marketing Agency in Mumbai,’ will they see ads from Performance Marketing agencies in Mumbai, not otherwise. So you already have a willing customer looking for the service, ready for you to reach out to them. 

PPC Ads are also run on other search Engines like Bing, on shopping sites like Amazon and Flipkart, etc. Most of the time, it makes sense for a brand, to run PPC Ads on Facebook and Instagram, because while Google takes care of inbound leads, Facebook and Instagram balance it out with outbound marketing. On Facebook, we select your ideal customer in terms of age, income, sex, interests and various other parameters and push your ad in front of that segment of people. Again, when a target customer clicks on the ad, the advertiser will be charged. 

Your budget should be set based on your business goals. Remember that the more your budget is, the more people who will see your ad and the more the rate of conversions are. A great marketing agency will tell you that the correct attitude shouldn’t be “I’ll run ads with the minimum budget possible,” because a low budget means less clicks and less results. A great PPC marketing agency will advise you on how much to spend based on your sales goals, how large of an area you’re targeting, the search volume and competitiveness of the industry. When you get a great ROI for the Ad spend, upping your ad budget, ideally, wouldn’t be a problem. 

Don’t worry! To prevent fraudulent clicks that impact your Ad Spend and ROI, Google employs various processes such as changing the ad appearance for users based on their search history and behaviour. Secondly, people who are not your target customer will not see your ad because since these are search based – they are unlikely to be looking for the product/service in the first place. The ads are also categorized based on location, interest, age, sex, income etc., to filter down your ideal customer and target only them. 

While SEO is an organic way to get your business on the first page of Google, it takes a significant amount of time to climb the ranks for every one of your keywords – products, services and more. PPC is a great way to get your ad right in front of a customer looking for your product/service. PPC can bring you faster results by allowing you to run PPC campaigns to test which convert better and then try to rank for those keywords with SEO. SEO may take time but the results are long-lasting whereas when you stop paying for PPC, your clicks, traffic and sales will stop too. It is a good idea to get top digital marketing agency in Mumbai or Goa to handle both these services for you, side by side.