In simple words, CRO is about continually improving your site to create the best experience for visitors. It’s a win-win. Your visitors win because they have an easy user journey and you win because conversions improve as a result. Even small changes can have huge impact on your bottom line. What’s even better? You don’t need more traffic – you’ll see instant results with the web traffic you already have.

While different digital marketing agencies in India have different techniques, the 4 steps involved in conversion rate optimization are more or less constant – we begin with conducting an audit, forming a hypothesis, making design and UI changes and then testing. These steps are done repeatedly to assess what can be improved. We then create a design with the changes, implement it and then test the results. In digital marketing lingo, this is referred to as A/B Testing or Multivariate testing.

No, CRO is a service that doesn’t increase or decrease your website traffic. Website traffic is driven through organic channels, SEO, PPC, social media and more. CRO plays no part in this. It merely impacts the way in which your audience can achieve goals on the website, helping you to make the most of the traffic you acquire. 

First, we analyze your website and identify barriers that are blocking conversions. We then devise solutions to solve them and strategise effective ways to execute a conversion program for maximum increase. Our CRO team implements a data-driven strategy that involves several rounds of A/B testing to check new changes against the original. We then recommend any changes or fixes to implement straight away and work on continuous A/B tests to push your conversion rates higher and higher. 

Different industries and products have different conversion rates. The industry standard for E-commerce websites is 2%. Lead generation websites can have anywhere between 5-7%, but this all depends on the quality of traffic you are bringing to your website, the industry your business ins in and your current optimization strategy. At Digitally Scrambled, we’re always excited by the possibility of improving your visitors’ experiences, which result in higher conversation rates for you. 

CRO directly equals more leads and more revenue, and for a business owner, could there be a better reason? CRO also helps you outrank competitors and understand more about your website visitors. It is one of the most under-utilized digital marketing strategies in Goa, Mumbai and India at large. If the idea of picking low-hanging fruit sounds good to you, CRO is a must.